Below presentation and whitepaper from comScore is not only useful for re-using some of their stats on social networking within presentations / briefings of your own, it is actually quite inspiring in terms of where social networking is headed.
So your company has a Facebook page, a Google Plus page and of course a YouTube channel. Obviously, you have a Twitterfeed with all the latest news and an active discussion going on with fans and almost-fans. You tap into trending topics and actively monitor what the discussion is. Basically, you’ve got it all sorted. And then, along comes the latest possibility, a Twitter Brand Page. Here we go again.
So what is it exactly? And are their already some best practices to learn from? Let me take you through what’s happening.
The second of two campaigns for which I am responsible at Philips has been live some time now, although this is so much more than ‘just’ a campaign.
www.philips.com/selfexpression
www.facebook.com/philipsselfexpression
The Male Grooming Engagement Platform is a new way of communicating with Philips Shaving and Grooming consumers (and fans). No surprise that Facebook and Social Media play an enormous role. The platform was launched in France, Japan, Australia, UK, Italy and a global version. In 2012, additional countries will follow.
As a digital campaign manager, it is my responsibility to maintain a deep and exciting experience for consumers and fans in terms of content and touch points within the digital ecosystem and co-create new and exciting campaigns & activations with the activating regions.
Last week the Wake-up Light campaign by Philips aired, in which we ask consumers to participate in an experiment. Can Philips help you to become a morning person?
The campaign is one of two for which I am responsible for the digital side of things. In this case that means Facebook / iPhone App / Banners / E-mail campaign / Philips.com.
Tot en met september ben ik bezig aan een te gekke nieuwe klus voor Philips Consumer Lifestyle. Als Digital Campaign Manager ben ik verantwoordelijk voor het digitale aspect van een tweetal internationale productcampagnes; de Wake-up Light en een nieuw product van Philips.
Voor de Wake-up Light geldt dat de verwachtingen hoog zijn, aangezien de campagne van vorig jaar ruimschoots in de prijzen is gevallen (Spin Awards en een Lamp).
Een en ander zal ik naast de gebruikelijke werkzaamheden voor Toddler doen.
