I am an expert in the field of digital marketing communication and new (digital) proposition creation.
My mission is to drive change for brands through digital excellence in the following domains:
- (Digital) marketing transformation
- Innovation across multiple horizons
I am an entrepreneur and have launched several companies, including:
- 2003-2008: Bloody Minded, a digital marketing communications agency.
- 2004-2009: Toddler.nl, a community platform for new, young parents, sponsored by Johnson&Johnson.
- 2017-2020: Checkout, an app to encourage people to be more sensible in their smartphone behaviors.
Corporate, C-level consultant
In parallel, I bring extensive enterprise experience and have lead by inspiration on all levels within organizations such as Unilever, Philips, Heineken, NN Group, FrieslandCampina, Avon Cosmetics, JDE, Rabobank and more.
Currently I am in a role as International Innovation Lead for NN Group, coordinating and overseeing innovation efforts across markets.
Watch me explain my position at NN:
Take a look at what I am currently working on in more detail over at the Experience page.
Book me for a keynote presentation, a workshop or seminar
I have hosted, facilitated and presented at multiple events, workshops or seminars. I can inspire or guide attendees and educate them on specific topics like Innovation Accounting, Growth Hacking or Lean Startup in general. Check out the Book me page for more information!