The second of two campaigns for which I am responsible at Philips has been live some time now, although this is so much more than ‘just’ a campaign.

www.philips.com/selfexpression
www.facebook.com/philipsselfexpression

The Male Grooming Engagement Platform is a new way of communicating with Philips Shaving and Grooming consumers (and fans). No surprise that Facebook and Social Media play an enormous role. The platform was launched in France, Japan, Australia, UK, Italy and a global version. In 2012, additional countries will follow.

As a digital campaign manager, it is my responsibility to maintain a deep and exciting experience for consumers and fans in terms of content and touch points within the digital ecosystem and co-create new and exciting campaigns & activations with the activating regions.