For those who don’t know what it is; the Elfstedentocht is a 200 kilometer ice skating tour over eleven cities in the North of The Netherlands (Friesland). Nike Air Max 90 And over the last few days, it was basically all we heard or read about. KOBE 11 This obviously lead to an enormous amount of tag-on advertising. Mark Ingram Jersey Also within Social Media. Parajumpers Femme Long Bear And based on the engagements reached throughout these tag-ons, it proves that Social Media is all about relevance. adidas Copa homme And fun. UGG Bailey Bow Take a look: Unfortunately, it was called off after a lot of discussion around the lack of 15cm of solid ice throughout the track. ADIDAS ULTRA BOOST Uncaged HEMA (retailer) on www.facebook.com/HEMA Translation: 15cm ice Heineken on www.facebook.com/heineken Translation: More than enough. nike air max 1 femme kaki 16,6 cm GAMMA (Hardware store) Ad Translation: No tour (draught)? Anti-draught tape: Albert Heijn (Grocery store) Ad: Translation: It’s on (in Frysian dialect) sale Karwei (hardware store) Ad: Translation: Let’s scrape history. Canada Goose Chilliwack Bomber 1111 free snow scrapers at Karwei – Snow scrapers are also used to clear the tracks on ice for ice skating races Unox (food & beverages) Ad: Translation: A true Frysian will not ‘break’ before 200 kilometers – a knak (break) is the name of a snack sausage.