For those who don’t know what it is; the Elfstedentocht is a 200 kilometer ice skating tour over eleven cities in the North of The Netherlands (Friesland). And over the last few days, it was basically all we heard or read about.
This obviously lead to an enormous amount of tag-on advertising. Also within Social Media. And based on the engagements reached throughout these tag-ons, it proves that Social Media is all about relevance. And fun. Take a look:
Unfortunately, it was called off after a lot of discussion around the lack of 15cm of solid ice throughout the track.
Below presentation and whitepaper from comScore is not only useful for re-using some of their stats on social networking within presentations / briefings of your own, it is actually quite inspiring in terms of where social networking is headed.
So your company has a Facebook page, a Google Plus page and of course a YouTube channel. Obviously, you have a Twitterfeed with all the latest news and an active discussion going on with fans and almost-fans. You tap into trending topics and actively monitor what the discussion is. Basically, you’ve got it all sorted. And then, along comes the latest possibility, a Twitter Brand Page. Here we go again.
So what is it exactly? And are their already some best practices to learn from? Let me take you through what’s happening.
The Male Grooming Engagement Platform is a new way of communicating with Philips Shaving and Grooming consumers (and fans). No surprise that Facebook and Social Media play an enormous role. The platform was launched in France, Japan, Australia, UK, Italy and a global version. In 2012, additional countries will follow.
As a digital campaign manager, it is my responsibility to maintain a deep and exciting experience for consumers and fans in terms of content and touch points within the digital ecosystem and co-create new and exciting campaigns & activations with the activating regions.
Last week the Wake-up Light campaign by Philips aired, in which we ask consumers to participate in an experiment. Can Philips help you to become a morning person?
The campaign is one of two for which I am responsible for the digital side of things. In this case that means Facebook / iPhone App / Banners / E-mail campaign / Philips.com.
I am an experienced online creative / strategist and owner of website www.toddler.nl. On these pages you can find blogposts and background information about myself and what I do.
