Silver Euro Effie for Philips campaign!
I am super proud and pleased to announce that on Wednesday September 17th, Canada Goose Citadel Parka myself and the team within Philips and Ogilvy won a Silver Euro Effie for the Male Grooming “Designed to Play” campaign!
Digital only campaign
This campaign was a true, Nike Air Max Thea Femme Blanche digital only campaign that was rolled-out to markets across Europe, including Germany, France, The Netherlands and Belgium. The campaign ecosystem combined owned, earned and paid media and consisted of touch points across YouTube, Nike Air Huarache Femme Social Media, Ohio State Buckeyes Philips.com, Canada Goose Lodge Search, Display & E-tail. It was the campaign for which I also presented a casestudy at the YouTube Summer Event in 2013. NIKE AIR MAX 2016 As Digital Campaign Manager for the project, I was responsible for the client strategy, Chukka Timberland Bottes projectmanagement with Ogilvy and overseeing / consulting on local rollout & activation together with markets. Nike Air Foamposite Pro Below you can find some snapshots from the event.