Below presentation and whitepaper from comScore is not only useful for re-using some of their stats on social networking within presentations / briefings of your own, it is actually quite inspiring in terms of where social networking is headed.
So your company has a Facebook page, a Google Plus page and of course a YouTube channel. Obviously, you have a Twitterfeed with all the latest news and an active discussion going on with fans and almost-fans. You tap into trending topics and actively monitor what the discussion is. Basically, you’ve got it all sorted. And then, along comes the latest possibility, a Twitter Brand Page. Here we go again.
So what is it exactly? And are their already some best practices to learn from? Let me take you through what’s happening.
The second of two campaigns for which I am responsible at Philips has been live some time now, although this is so much more than ‘just’ a campaign.
www.philips.com/selfexpression
www.facebook.com/philipsselfexpression
The Male Grooming Engagement Platform is a new way of communicating with Philips Shaving and Grooming consumers (and fans). No surprise that Facebook and Social Media play an enormous role. The platform was launched in France, Japan, Australia, UK, Italy and a global version. In 2012, additional countries will follow.
As a digital campaign manager, it is my responsibility to maintain a deep and exciting experience for consumers and fans in terms of content and touch points within the digital ecosystem and co-create new and exciting campaigns & activations with the activating regions.
Last week the Wake-up Light campaign by Philips aired, in which we ask consumers to participate in an experiment. Can Philips help you to become a morning person?
The campaign is one of two for which I am responsible for the digital side of things. In this case that means Facebook / iPhone App / Banners / E-mail campaign / Philips.com.
De afgelopen maanden ben ik druk bezig geweest met het op de rit krijgen van nieuwe functionaliteiten en tools voor Toddler.
Zodoende zijn er een hoop nieuwe initiatieven ontplooit. Er zijn nieuwe producten geïntroduceerd, contentpartners aangesloten, een affiliatecampagne opgezet, incentive-acties opgestart, verbeteringen in usability aangebracht…
Nu wordt het tijd om er wat naast te gaan doen.
Middels dit bericht maak ik dan ook wereldkundig dat ik op zoek ben naar:
Weet je iets of ben je zelf op zoek, je weet me te vinden!
