How-To: Facebook Pages / Timelines for Brands

Facebook Timeline for Brands Although it was announced quite some time ago, since yesterday brands now need to start (re)thinking their presence on Facebook. From March 30th onward, all Brand Pages will be displayed according to the Timeline setup. Adidas Zx Flux Femme Bleu Untill that date, page admions have the possibility to play around with the new settings. What does this mean? And what are the implications for community managers / marketeers? I thought it would be useful to provide a quick and dirty overview. Air Jordan 12 (XII) You can download the documentation from Facebook here. Masterpiece Kodiak Doudoune Changes

  • Change in layout; square Avatar (180 x 180) and large Cover photo (851 x 315) on top of page
  • All posts now displayed according to timeline setup
  • Option to make posts ‘sticky’ at the top of the page for a week (‘pin’ them)
  • No more welcome page for non-fans
  • Larger frame for apps (810 px) and larger app icon (111 x 74) displayed in top
  • Milestones can be added for important moments in time
  • Larger images and video to display as posts
  • New page admin dashboard

Next steps / what to do

  • Change your avatar if it is not 100% square
  • Add an engaging image at the top of the page that ‘says it all’ (no more arrows or hints to like the page possible -will be removed by Facebook)
  • Think about how you handle sticky posts

No more welcome page In my opinion, the most important change is the lack of a welcome page for non-fans. ULTRA BOOST Uncaged What we currently see happening (in the old Brand Page setup), is that brands create graphic-heavy pages for consumers to convert them to fans. Air Foamposite One In most cases by means of making content within the App or iFrame hidden from non-fans “Like us to read more”. This will all change now. asics lyte 3 blu uomo Fans will like you based on your posts. Canada Goose France Period. This means your content should be great at a glance. Nike Air Jordan 9
No more possibilities to fake it. Nike Air Huarache Good news for consumers and a real challenge for Community Managers and marketeers! Inspiration What we see is that many pages use Timelines to give a view on how their brand evolved over time.

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